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Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Publications.

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Opening the Door to Government Members

Associations Now

In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. For government and some universities, our membership categories had nothing to do with cost, and everything to do with how membership was packaged.”.

Iowa 40
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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

It’s also a great member benefit and new member recruiting tool. Be careful what you wish for. Incidentally, Slater said that if you follow research best practices, you can still get a lot of mileage out of telephone surveys and “pencil and paper” surveys through the mail.

Survey 60