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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. We’re likely all feeling the pressures of time, competition, money and technology.

Education 100
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15 Changes in the Learning Business Landscape

Leading Learning

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.

Course 101
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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

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Opening the Door to Government Members

Associations Now

Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member.

Iowa 40
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California Association Turns Farm Workers Into Farm Owners

Associations Now

Historically, field workers like Murillo have faced difficulty transitioning and prospering because of language and cultural barriers, the high cost of land, lack of resources, and institutional exclusion, ALBA says. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well.

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Thinking and thriving

Aaron Wolowiec

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. Time away from family, the office and customers are also costs that our stakeholders must bear.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). Publications. Tony Rossell.