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Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. Of course, as outsiders we can’t know what exactly took place, but we did see some glimpses to some of the inside politics, and we can apply some organizational knowledge to analyze the situation. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. Since 2002, the Komen has grown from $92.6