Association Adviser

JULY 15, 2014

And, of course, webinars and Association TV are other popular tools for delivering online education. Dana Plotke leads the marketing efforts for Naylor, LLC. With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002. Smartphones.

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Leading Learning

MAY 24, 2022

Of course, as will be the case with a number of the changes we discuss here, the ease with which video can now be produced and distributed means there is a lot of it out there, so the stakes are much higher to create video that stands out and is truly effective. The Spread of Social. That’s just not true anymore.

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Association Adviser

DECEMBER 17, 2013

Of course, that’s more easily said than done. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Measuring social media.

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Associations Now

JANUARY 31, 2017

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Of course, sending emails isn’t the only headache that comes with email marketing.

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Email Marketing Marketing Newsletter Tools 40

Idea Architects

JULY 6, 2012

If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. Ill be leading an open registration full-day course on The Art of. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

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Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Those in the association world are a little less blunt about the information gathering process.

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