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Sword Swallowing? Yes, There’s an Association for That.

Associations Now

Sword Swallowers Association International, which launched in 2002, is the only organization of its kind in the world. Of course, it’s not exactly a safe way to live. “Like any loving relationship, you have to listen and ask your body, and sometimes it’s not the right time to go all the way,” she told The New York Times.

FAQ 71
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CPA Group’s Recognition Program Introduces Students to Accounting

Associations Now

To earn the AICPA recognition, high schoolers must register as an AICPA Start Here, Go Places student, take a pre- and post-program survey, participate in a summer enrichment course, pass two AICPA-approved NAF accounting classes, and complete an internship.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Of course, that’s more easily said than done. Reader Note: Learn more about the science of innovation by attending IAOIP’s Innova-Con annual meeting next month in New York City. “We’re willing to put resources—both staff and financial—into some of these new technologies to see how they work.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

In The New York Times ’ case, it’s been using such a platform, internally called Paperboy, for more than a decade—just to make the production process bearable. Of course, sending emails isn’t the only headache that comes with email marketing. Make Design Less Painful. Get Better Data.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. It’s also a great member benefit and new member recruiting tool.

Survey 60