Pop-Up Events: The Next Trend for Associations?
Associations Now
MAY 27, 2016
One company that’s found success is Target, which started hosting them back in 2002. This was the first stop on NPB’s #PeanutPower Pop-Up Tour , which also included Chicago; Washington, DC; Los Angeles; Atlanta; and Lake Tahoe. Our pop-up stores may be temporary, but they leave quite an impression. Buzz builder.
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