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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

When letters containing the bacterium anthrax arrived at the DC offices of Senator Patrick Leahy (D-VT) and former Senator Tom Daschle (D-SD) in October 2001, multiple Capitol Hill buildings closed for decontamination. There are other reasons that supporters, activists and members of various organizations cannot visit DC for a fly-in.