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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis! Share to Twitter Share to Facebook. Labels: Value of Membership.