Associations Now
SEPTEMBER 19, 2013
Don’t discount the young when it comes to your fundraising efforts and strategy. To determine how charitable kids are, the study followed the same group of 903 children over two time frames—2002 to 2003 and 2007 to 2008—and asked them to report their giving in each period.
Membership Marketing
JANUARY 19, 2012
Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle.
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