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Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. If you want more examples, just check this search for “Komen is out of touch.” One is the concept of Founder’s Syndrome, which was outlined elegantly in this post by Nell Edgington on Social Velocity.