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2104 Summer Recommended Reading

Holly Duckworth

Since 2002, The War of Art has inspired people around the world to defeat “Resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. War of Art, Steven Pressman. If you or your organization wish to do anything “new” they must read this book!

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Email Marketing Trends: What’s Hot in 2017

Associations Now

You pay for the ease of use that comes with Mailchimp and Campaign Monitor, for example. Amazon’s Simple Email Service (SES) , for example, offers an API-based interface for sending emails, much like you might use Amazon Web Services for other cloud offerings. Problem is, SES isn’t easy to use on its own.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

” For example, your surveys may indicate that 63 percent of members want “bigger meetings,” but does that mean you go out and rent a bigger venue for your next conference and get more floor space for the exhibit hall? ” You’ve got to go beyond simply asking members what they want, explained Notter.

Survey 60