Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It was able to recruit FedEx as a sponsor. I love the strategic thinking behind Kids Skate Free!

Associations at Odds Over Proposed Massachusetts Ban on Noncompete Clauses

Associations Now

61 % The increase in court decisions regarding noncompete agreements between 2002 and 2012, according to a study conducted for the Wall Street Journal by the law firm Beck Reed Riden LLP.

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Opening the Door to Government Members

Associations Now

Take, for example, the National Defense Industrial Association, which has more than 85,000 members in the defense and national security community. What challenges or struggles have you faced in recruiting and retaining government employees as members?

Iowa 60

2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Summer 2014 Reading List: Each summer I find many of my association leaders “check out”.

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

” For example, your surveys may indicate that 63 percent of members want “bigger meetings,” but does that mean you go out and rent a bigger venue for your next conference and get more floor space for the exhibit hall? It’s also a great member benefit and new member recruiting tool. Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda.