Arrested Development? A Strategic Approach to Technology Reboots Association Growth
OCTOBER 8, 2019
Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. It is become integral to almost every customer experience. And, any successful plan to grow membership or develop new business must be centered around how people interact with your brand. This requires looking at how we position ourselves in the market differently.