Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. It is become integral to almost every customer experience. And, any successful plan to grow membership or develop new business must be centered around how people interact with your brand. This requires looking at how we position ourselves in the market differently.

2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. To purchase: [link]. To purchase visit: [link]. To purchase: [link].

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Context Is Everything: Online Communities

Beth Kanter

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. After I wrote up this summary on my blog, How To Get Started Thinking About Online Peer Learning Communities for Nonprofit Professionals , Mitch offered to write a guest post reflecting on peer learning online and online communities. Highlights: April, 2002 Netpreneur AdMarketing discussion.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Share to Twitter Share to Facebook. So how do you change the value equation? There are five options according to logic and Kotler -- raise benefits, reduce costs, raise benefits and reduce costs, raise benefits by more than you raise cost, or lover benefits by less than you raise costs. What is the best direction for your organization to increase the value equation?

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