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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

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Context Is Everything: Online Communities

Beth Kanter

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. Looking back, its amazing how little has changed, how relevant these lessons are today and how important it is to do things the right way.

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. A few might ask me for what book I am taking on my vacation. Here is the 2014 Leadership Solutions International Summer recommended reading list.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Membership Recruitment. (4). Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis! Share to Twitter Share to Facebook.