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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

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Study: Top Execs Willing to Jump Ship for New Jobs

Associations Now

New analysis of data from a decade ago finds 52 percent of executives were willing to pursue a new job if contacted by a recruiter. Back in 2002, more than half of executives were willing to actively consider a new job when contacted by a recruiter, according to a new study. Interesting, but what does that have to do with 2013?

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Flipped Volunteering: The Better Way to Invite and Engage

Idea Architects

Moreover, lets make this a standard part of the membership application process (or the confirmation of joining) instead of treating volunteer recruitment as a separate effort done at a different time. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

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CPA Group’s Recognition Program Introduces Students to Accounting

Associations Now

Building off an existing relationship, the American Institute of CPAs and NAF, an educational organization, developed a program that introduces high school students to the accounting profession to diversify the next generation of industry professionals.

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Associations at Odds Over Proposed Massachusetts Ban on Noncompete Clauses

Associations Now

61 % The increase in court decisions regarding noncompete agreements between 2002 and 2012, according to a study conducted for the Wall Street Journal by the law firm Beck Reed Riden LLP. The tech industry says a ban is needed to boost innovation, but business groups have a different take. Where Industry Groups Stand.

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Opening the Door to Government Members

Associations Now

Take, for example, the National Defense Industrial Association, which has more than 85,000 members in the defense and national security community. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member. “We

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. As early as 1990, HIMSS was already on the path of expanding the sphere of influence for health care IT by engaging in industry partnerships. In this excerpt from our book, Association 4.0—Positioning