Remove 2002 Remove Industry Remove Revenue Remove Strategy
article thumbnail

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

article thumbnail

Opening the Door to Government Members

Associations Now

Some groups are reexamining their membership strategies to bring down that barrier. Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. You might not be able to afford a free membership category, especially if dues are your main source of revenue.

Iowa 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. simply to support the industry or to have their name attached to an. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

article thumbnail

Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Bringing new products and services to the market (depending which industry we are talking about) can be slow.

article thumbnail

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Employers also recognize that niche sites are an efficient way to connect with top talent in specific industries, so a career center is a very natural fit for an association. CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things.