Remove 2002 Remove Innovation Remove Marketing Remove Recruiting

Getting Married to Membership May Require Engagement First

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Innova-Con is the annual meeting of the International Association of Innovation Professionals (IAOIP). Next month we’ll hear more from Ulwick and other proponents of systematic, outcome-driven innovation. Hank Berkowitz, Association Adviser.