Remove 2002 Remove Innovation Remove Marketing Remove Social Media
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Moneyball and Management Innovation

Jamie Notter

Moneyball and Management Innovation. It’s written by Olivier Blanchard, author of the book Social Media ROI and the Brandbuilder blog. Olivier is talking more specifically about how companies are struggling to do social media well because they fundamentally misunderstand how the game has changed. Consulting.

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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.