2002 Innovation Price Reference 
Idea Architects
MAY 8, 2012
custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Price it fairly. Dont discount price. Although I was referring more to the process than the person. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3).
Association Adviser
JANUARY 21, 2014
As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. Ask how your product and service can fill those unmet needs.
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