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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue. Good luck if you enter! Everyone Loves a Winner!

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Martin explains.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. Can associations improve their IQ (innovation quotient)? What surprised us most in 2013?