Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Marketing News.

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New data: Volunteerism at an all-time low

Aaron Wolowiec

This figure is the lowest since the bureau started the survey in 2002. Peggy Hoffman, president of Mariner Management and Marketing, LLC. As parents, I think most of us want to instill in our children the importance of giving back.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano.

MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Chazbrooks Communications is a Surrey-based PR and Marketing communications agency.

Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

Incorporating Text Polling at Your Next Live Event

Association Adviser

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Dana Plotke leads the marketing efforts for Naylor, LLC. Dana Plotke, Naylor.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Since I began working at AAOMS in 2002. I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. Beth Hayson has been working in education at associations for the past 20 years, with 14 of them being with AAOMS.

Grow International Meeting Registration & Sponsorships in an Era of.

GlowGlobally

Market & Biz Plan. International event marketing can be a challenge. Market & Bus Planning (44). GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. About. Channels. MarCom. Meetings. Membership. Products.

4 Stories about Association Membership

SCD Group

Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. million since 2002. Managing the Membership Journey via Silverbear Member Solutions As with any journey in life, the membership journey has a beginning, a middle and an end. The member moves through the initial engagement to becoming a member, until such time as they reach the end of their journey.

Volunteer. It’s Good for You!

Associations Now

Census Bureau data from 2002 to 2012, unemployed people who volunteered were 27 percent more likely to land a job regardless of race, gender, age, ethnicity, location, or job market conditions. Two new studies show that volunteering can improve your health and make you more employable.

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Building Association Culture from the Get Go

SCD Group

Dungey coached the Colts starting in 2002. It is about reinforcing what drives the success of the enterprise, and subsequently being able to adapt the culture (sometimes one process at a time) as markets and internal dynamics shift.”

Top 20 Tech Sites That SocialFish Follows

SocialFish

The website was discovered in 2002 that was providing tech training to unemployed individuals at that time. Gizmodo was launched in 2002 as part of the Gawker Media network by Nick Denton and included the blog of io9 which was discovered in 2008.

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Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3).

California Association Turns Farm Workers Into Farm Owners

Associations Now

There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business.

PSA To Nonprofits: GDPR May Apply to You

SocialFish

Nonprofits working with donors, volunteers, beneficiaries, members or grantees from the EU will need to adjust the way they communicate with, market to, and collect information from these stakeholders. Guest article by Beth Bacon, Director of Policy and Privacy, Public Interest Registry.

Top 20 Tech Sites That SocialFish Follows

SocialFish

The website was discovered in 2002 that was providing tech training to unemployed individuals at that time. Gizmodo was launched in 2002 as part of the Gawker Media network by Nick Denton and included the blog of io9 which was discovered in 2008. Business Insider is a fast-growing website that ranges from business topics from marketing to finance to the enterprise.

Context Is Everything: Online Communities

Beth Kanter

The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. Highlights: April, 2002 Netpreneur AdMarketing discussion. Flickr Photo BirkgetKing.

Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4).

2104 Summer Recommended Reading

Holly Duckworth

Since 2002, The War of Art has inspired people around the world to defeat “Resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Summer 2014 Reading List: Each summer I find many of my association leaders “check out”.

Moneyball and Management Innovation

Jamie Notter

At the end of the 2002 season the Boston Red Sox offered Billy Beane a job. The A’s selection of players with high.OBP dramatically changed the market for those players. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter.

Moderating Discussions in the Modern World

Association Adviser

Dana Plotke leads the marketing efforts for Naylor, LLC. With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002. Dana Plotke, Naylor.

Don’t Close the Book on Indie Bookstores Just Yet

Associations Now

1,632 The number of members the American Booksellers Association has—down from 2,400 in 2002, but up after a period of recent declines, according to The New York Times. book market in 2012, according to BookStats figures.

Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products.

SCD Group: Associations: Those who own the future are the ones.

SCD Group

or Social (companies founded from 2002 – 2009, including Facebook (FB), LinkedIn (LNKD) and Groupon (GRPN)), Mobile (from 2010 – present, including Instagram). Pages. About. Contact. Causeaholic. AMR Management Services. Stronger by Association. Thursday, June 14, 2012.

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Plexus Consulting Group?: Crucial Conversations

Plexus Consulting

or international market expansion. Authors are Patterson, Grenny, McMillan and Switzler, published in 2002 by McGraw Hill, and subsequently a New York Times bestseller. or international market expansion. skip to main | skip to sidebar. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. Monday, March 21, 2011. Crucial Conversations.

Stronger by Association: Engle Earns Meeting Planner Certification

AMR Management Services

He graduated from Transylvania University in Lexington in 2002 with a degree in Business Administration, and completed his Master of Science in Sport Administration from Eastern Kentucky University in 2006. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Thursday, March 22, 2012.

Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed.

Online Community Vendor Spotlight: Socious

SocialFish

Socious was started in 2002. Part of that support is understanding where the market is going, seeing future trends, and listening to what our client’s needs are – and bringing those ideas together with cutting edge functionality.

Writing the Financial Policy : Off Stage

Off Stage

International Real Property Foundation, 2002. • Association Marketing. Off Stage. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. May 30, 2003. Many AEs spend a great deal of time writing and revising association.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda.