Remove 2002 Remove Marketing Remove Member Engagement Remove Organization
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4 Stories about Association Membership

SCD Group

A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. Member Engagement is Vital, So Why Don’t More Associations Track It? It measures membersengagement on a scale of zero to 100.

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Incorporating Text Polling at Your Next Live Event

Association Adviser

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. If a presentation is streamed live on video , your virtual audience will feel more engaged if they are able to participate in real-time polls.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Broadening the constituent base – leaders should think beyond members to consider sponsors, exhibitors, advertisers, partners and other groups who could be engaged. This requires looking at how we position ourselves in the market differently. Scan the Market. Jobs and markets that were once unrelated are aligning.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed.

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment.