Remove 2002 Remove Marketing Remove Member Engagement Remove Recruitment
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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Broadening the constituent base – leaders should think beyond members to consider sponsors, exhibitors, advertisers, partners and other groups who could be engaged. This requires looking at how we position ourselves in the market differently. Scan the Market. Jobs and markets that were once unrelated are aligning.

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.