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Game Plan 2014: Seeing Around the Corners
Association Adviser
DECEMBER 17, 2013
” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.
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