Idea Architects

JUNE 13, 2012

It used to be that you had to pay to play: join an organization and then you can get involved. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

Marketing 40

Marketing Cost Price Survey 40

.orgCommunity

OCTOBER 8, 2019

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. You might wonder why I’m passionate about this.

Technology 40

Technology millennials Revenue System 40

Holly Duckworth

JUNE 23, 2014

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment.

Leadership 28

Leadership Recruiting Recruitment Price 28

Association Adviser

JANUARY 21, 2014

Chances are that someone at your organization has already asked the same questions you’re pondering. Please contact us ASAP if your organization would like to participate in the project or if you would like to submit questions for consideration. It’s also a great member benefit and new member recruiting tool. ” he asked.

Survey 60

Survey Analysis Oakland Innovation 60