Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Marketing News. Price. (9).

Cost 50

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning.

California Association Turns Farm Workers Into Farm Owners

Associations Now

There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business.

2104 Summer Recommended Reading

Holly Duckworth

Since 2002, The War of Art has inspired people around the world to defeat “Resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Summer 2014 Reading List: Each summer I find many of my association leaders “check out”.

Business Ideas for Women

SocialFish

Kendra Scott , 44, is the founder, chairman, lead designer and CEO of Kendra Scott, LLC , a jewelry company that was founded in 2002. She desired more from life, and so she looked for work and got a job with Brewer Labatt, where she rose in the ranks to become the head of marketing.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). Hank Berkowitz, Association Adviser.