Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

Marketing 40

Marketing Cost Price Survey 40

.orgCommunity

OCTOBER 8, 2019

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Holly Duckworth

JUNE 23, 2014

Be a more effective staff or volunteer leader by embracing six emerging competencies, eight essential organizational foundations, and one unifying strategy (co-creation). Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. To purchase: [link].

Recruiting 28

Recruiting Recruitment Leadership Price 28