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15 Changes in the Learning Business Landscape

Leading Learning

The Spread of Social. Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. As with video, it would be hard to underestimate the impact of social media. The Creator Economy.

Course 101
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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Even being shortlisted will foster prestige – and an improved reputation – within your industry and community; will promote your company, products and people; and will enhance goodwill with your members and other stakeholders. Good luck if you enter!

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Use social media to get the word out. Buzz builder.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Moderating Discussions in the Modern World

Association Adviser

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. Products like GoToMeeting—or Google+ Hangouts for those on a budget—have made “face-to-face” possible for groups no matter where they are in the world.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.

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Small Groups Of Friends Are The Key To Influence Not Swaying Influential People

Velvet Chainsaw

Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Much of the marketing for the past several years has focused on finding and winning over influencers who then spread the message to their followers. The Shift To Marketing To Small Networks. The Law Of The Few.