Associations Now
JANUARY 31, 2017
Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. And let’s face it: Most associations simply don’t have the resources of the Times.
Optimist Consulting
JANUARY 31, 2013
Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines.
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Leading Learning
MAY 24, 2022
Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. See e-learning stats for the course creator market here.). The Maturing of Marketing. The Spread of Social. The Creator Economy.
Idea Architects
JULY 6, 2012
Great resources for creating valuable visuals and effectively using them in facilitation abound, and we are living in a time when visual thinking , graphic facilitation , mindmapping , graphic animation videos, doodling, and infographics increasing receive mainstream attention and interest. What other resources would you recommend?
Associations Now
MAY 27, 2016
Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.
Associations Now
AUGUST 5, 2013
Migrant farm laborers are hard workers often driven to seek better opportunities, but many of them lack the knowledge and resources needed to grow beyond a lifetime working the fields. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well. One association is hoping to change that.
.orgCommunity
OCTOBER 8, 2019
This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning
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