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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped. Re-thinking membership. ” Stern agreed.

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later! Consider including sample social media messages, talking points, scripts for meeting requests, media releases, web stickers/graphics, videos, etc.

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams).

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Writing the Financial Policy : Off Stage

Off Stage

Sample association financial statement: [link]. International Real Property Foundation, 2002. • Association Marketing. In addition, an organization should periodically revise its overall financial plan to. keep in sync with its changing strategies and assure its membership that. References: Financial Operations Checklist.

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