Small Groups Of Friends Are The Key To Influence Not Swaying Influential People

Velvet Chainsaw

Finding and using influential people is a myth says social behavior researcher Paul Adams , author of Grouped: How small groups of friends are the key to influence on the social web. Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Tweet.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Marketing News.

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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. It makes great viewing plus you can share with your stakeholders on Social Media platforms!

Online Community Vendor Spotlight: Socious

SocialFish

As you may have heard, Lindy and I are working on a white paper - working title Building Community For Associations: SocialFish on Six Social Networking Platform Providers to the Association Industry - which will provide information about six online community vendors. Socious was started in 2002. Socious is not just a social networking tool, but a powerful knowledge repository that considers how a busy member would engage with a site like this.

Moneyball and Management Innovation

Jamie Notter

It’s written by Olivier Blanchard, author of the book Social Media ROI and the Brandbuilder blog. Olivier is talking more specifically about how companies are struggling to do social media well because they fundamentally misunderstand how the game has changed.

Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products.

Moderating Discussions in the Modern World

Association Adviser

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. Social channels. Dana Plotke leads the marketing efforts for Naylor, LLC. Dana Plotke, Naylor.

Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed.

Context Is Everything: Online Communities

Beth Kanter

The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. Highlights: April, 2002 Netpreneur AdMarketing discussion. Flickr Photo BirkgetKing.

Writing the Financial Policy : Off Stage

Off Stage

International Real Property Foundation, 2002. • Association Marketing. Social Media. Off Stage. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. May 30, 2003.