Leveraging strategy to amplify education initiatives

Aaron Wolowiec

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. On Oct.

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating.

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Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Since I began working at AAOMS in 2002. There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Marketing News.

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Grow International Meeting Registration & Sponsorships in an Era of.


global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Strategies for Bolstering International Membership » Apr. International event marketing can be a challenge. Here is a story of one association who developed an event strategy that helped it grow attendance in 5 years by 68%, expand its sponsor program, and reached new levels of delegate satisfaction. Market & Bus Planning (44).

Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth


This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals.

Moderating Discussions in the Modern World

Association Adviser

People, who work in the field, live and breathe strategy and implementation, and who want nothing more than to let others benefit from their experiences. Dana Plotke leads the marketing efforts for Naylor, LLC. With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002. Dana Plotke, Naylor.

Building Association Culture from the Get Go

SCD Group

Dungey coached the Colts starting in 2002. We implemented new systems and strategies. It is about reinforcing what drives the success of the enterprise, and subsequently being able to adapt the culture (sometimes one process at a time) as markets and internal dynamics shift.” The other day while browsing at a bookstore, I purchased a copy of Indianapolis Colts coach Chuck Pagano’s book Sidelined. The book focuses on his first year as head coach.

Top 20 Tech Sites That SocialFish Follows


The website was discovered in 2002 that was providing tech training to unemployed individuals at that time. Gizmodo was launched in 2002 as part of the Gawker Media network by Nick Denton and included the blog of io9 which was discovered in 2008. Business Insider is a fast-growing website that ranges from business topics from marketing to finance to the enterprise.

Top 20 Tech Sites That SocialFish Follows


The website was discovered in 2002 that was providing tech training to unemployed individuals at that time. Gizmodo was launched in 2002 as part of the Gawker Media network by Nick Denton and included the blog of io9 which was discovered in 2008. Business Insider is a fast-growing website that ranges from business topics from marketing to finance to the enterprise.

Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. David DuBois , CEO of the International Association of Exhibitions and Events (IAEE) , said he’s surprised that associations aren’t being more aggressive about marketing live events via mobile devices. Kelly Donovan , Naylor’s team leader for online marketing, agreed.

2104 Summer Recommended Reading

Holly Duckworth

The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author’s own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. Summer 2014 Reading List: Each summer I find many of my association leaders “check out”.

Online Community Vendor Spotlight: Socious


Socious was started in 2002. Part of that support is understanding where the market is going, seeing future trends, and listening to what our client’s needs are – and bringing those ideas together with cutting edge functionality. Many associations look at social media as their outpost strategy (how they use Facebook, Twitter, YouTube, etc) and their private social network strategy (on their own site) as two separate strategies.

Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). At the end of the 2002 season the Boston Red Sox offered Billy Beane a job. Strategy Means Change. Strategy. Consulting. Speaking. About. Contact. Generations.

Business Ideas for Women


Kendra Scott , 44, is the founder, chairman, lead designer and CEO of Kendra Scott, LLC , a jewelry company that was founded in 2002. She desired more from life, and so she looked for work and got a job with Brewer Labatt, where she rose in the ranks to become the head of marketing. Have you ever wanted to send someone a gift basket but you do not want to go all the way to the market and buy each and every item individually? Marketing agency.

SCD Group: Associations: Those who own the future are the ones.

SCD Group

or Social (companies founded from 2002 – 2009, including Facebook (FB), LinkedIn (LNKD) and Groupon (GRPN)), Mobile (from 2010 – present, including Instagram). Jackson says “Organizational ecologists talked about the “liability of obsolescence” which is a growing mismatch between an organization’s inherent product strategy and its operating environment over time.” Strategy | Content | Discovery. Pages. About. Contact. Causeaholic.

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Context Is Everything: Online Communities

Beth Kanter

The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. Highlights: April, 2002 Netpreneur AdMarketing discussion. It always begins with strategy - Nancy White, of Full Circle Associates , reminds us how important strategy will always be. Flickr Photo BirkgetKing.

Writing the Financial Policy : Off Stage

Off Stage

keep in sync with its changing strategies and assure its membership that. International Real Property Foundation, 2002. • Association Marketing. Off Stage. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. May 30, 2003. Many AEs spend a great deal of time writing and revising association. personnel manuals, and checking for the complicated compliance issues. that surround this subject area.