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Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Since I began working at AAOMS in 2002. The use of xAPI vs. SCORM that allows learning content and learning systems to speak to each other in a way that records and tracks all types of eLearning experiences at one time. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.

Library 157
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Daily Buzz: The.Org Battle Gets a Public Protest

Associations Now

On Friday, protesters will gather outside the Los Angeles offices of the Internet Corporation for Assigned Names and Numbers (ICANN)—a global nonprofit that manages the internet’s address system. Content marketing and permission-based marketing are different, writes Kivi Leroux Miller on Nonprofit Marketing Guide.

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15 Changes in the Learning Business Landscape

Leading Learning

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. See e-learning stats for the course creator market here.). The Spread of Social. The E-learning Cost Cliff. The Creator Economy.

Course 101
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Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Of course, sending emails isn’t the only headache that comes with email marketing.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. Steven Lieber.

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Incorporating Text Polling at Your Next Live Event

Association Adviser

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Reader note: For another perspective on text polling systems, check out Hillary Levitz’s article from February 2014.