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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. How are we listening to our members?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

In the fall, we talked about customizing the membership experience and doing more for long-standing members in the later stages of their careers. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said.