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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. Are current members’ preferences shifting and if so, how?

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.