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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. How are we listening to our members?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013?