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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Because members define the future of the organization, digital tools must be identified based on a deep understanding of their wants and needs.

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” Features 2014 communications engagement events member engagement non-dues revenue plan priorities'