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Incorporating Text Polling at Your Next Live Event

Association Adviser

Traffic driver to booth: Another benefit of text polling is that the presenter can direct attendees back to your trade show booth so your sales team can continue the lead qualification process. With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. Where is there opportunity for engagement, collaboration or partnership? Are current members’ preferences shifting and if so, how? How are we listening to our members?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Plotke said it’s all about mobile and engaging the next generation member. Kelly Donovan , Naylor’s team leader for online marketing, agreed. In the fall, we talked about customizing the membership experience and doing more for long-standing members in the later stages of their careers. Re-thinking membership.

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Any of you who know the team at Leadership Solutions International we devour books about 100-500 pages a week.