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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Gen Z thinks and acts VERY differently than Millennials. It was an evolutionary process more than an overall strategy at the time, according to Lieber.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

“Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. “Video content has emerged as a highly versatile tool for associations to communicate with members—and it can be utilized and monetized for multiple purposes.”