Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. New attendee engagement.

Study: Top Execs Willing to Jump Ship for New Jobs

Associations Now

New analysis of data from a decade ago finds 52 percent of executives were willing to pursue a new job if contacted by a recruiter. Back in 2002, more than half of executives were willing to actively consider a new job when contacted by a recruiter, according to a new study.

Game Plan 2014: Seeing Around the Corners

Association Adviser

As Plotke observed: “You hear so often that Next-Gen doesn’t need associations but , as long as associations continue to evolve and to embrace new ways of thinking and acting, then [industry] up-and-comers are going to want a seat at the table, and will indeed join.”