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Pop-Up Events: The Next Trend for Associations?

Associations Now

One company that’s found success is Target, which started hosting them back in 2002. More recently, it opened a 16,000-square-foot Target Wonderland in New York City for two weeks during last year’s holiday season. Use social media to get the word out. Buzz builder. A creative hashtag is a fun addition.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media. According to Donovan, the need to measure social media isn’t confined to associations, as social media eats increasingly into marketing time and budgets.