Pop-Up Events: The Next Trend for Associations?
Associations Now
MAY 27, 2016
One company that’s found success is Target, which started hosting them back in 2002. More recently, it opened a 16,000-square-foot Target Wonderland in New York City for two weeks during last year’s holiday season. Use social media to get the word out. Buzz builder. A creative hashtag is a fun addition.
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