Getting Married to Membership May Require Engagement First

Idea Architects

It used to be that you had to pay to play: join an organization and then you can get involved. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2002 (6).

Flipped Volunteering: The Better Way to Invite and Engage

Idea Architects

Amazingly, very few associations or other nonprofit organizations do that. In fact, many if not most know next to nothing about the talents, interests, and experiences of their members and how those might connect to volunteer opportunities within their organization. Dec 2002 (6).

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Jeffrey Cufaude, Idea Architects: Thinking Differently About.

Idea Architects

Theres an i nteresting post (and the beginning of a conversation) going on over at the Acronym blog , focusing on volunteer recruitment and diversity. I think we need to reframe the way many organizations currently view volunteers. In short, we would organize the enterprise for 100% volunteering. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Jeffrey Cufaude, Idea Architects.

Jeffrey Cufaude, Idea Architects: 10 Tips for Engaging A Volunteer.

Idea Architects

Organizations would be well served to inventory all of the work that is done and to systematically identify the pieces volunteers are best or uniquely positioned to do and the pieces where it would be easy and/or desirable to tap into volunteer contributions. Dec 2002 (6). Nov 2002 (4).

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Study: Top Execs Willing to Jump Ship for New Jobs

Associations Now

New analysis of data from a decade ago finds 52 percent of executives were willing to pursue a new job if contacted by a recruiter. Back in 2002, more than half of executives were willing to actively consider a new job when contacted by a recruiter, according to a new study.

Jeffrey Cufaude, Idea Architects: Six Principles for Harnessing.

Idea Architects

While Tulgan and Peters are both talking about paid staff in the new economy, associations and other organizations would be wise to note the relevance of their thinking for recruiting, developing, and rewarding volunteers. Then organize yourself to let that become a reality.

CPA Group’s Recognition Program Introduces Students to Accounting

Associations Now

Building off an existing relationship, the American Institute of CPAs and NAF, an educational organization, developed a program that introduces high school students to the accounting profession to diversify the next generation of industry professionals.

2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. If you or your organization wish to do anything “new” they must read this book!

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). What is the best direction for your organization to increase the value equation? Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Membership Marketing Blog.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Chances are that someone at your organization has already asked the same questions you’re pondering. Please contact us ASAP if your organization would like to participate in the project or if you would like to submit questions for consideration. You have to do a better job of organizing it, making it accessible throughout your organization and ultimately mining the data you already have in-house before you go out and collect more, said Notter.