Idea Architects

JUNE 13, 2012

It used to be that you had to pay to play: join an organization and then you can get involved. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2).

Columbus 60

Columbus DC Louisville Houston 60

.orgCommunity

OCTOBER 8, 2019

Because members define the future of the organization, digital tools must be identified based on a deep understanding of their wants and needs. The element that connects these roles and helps organizations succeed is a laser focus on improved customer experiences. The success of any digital transformation demands this alignment.

Technology 40

Technology millennials Revenue System 40

Membership Marketing

JANUARY 19, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). What is the best direction for your organization to increase the value equation?

Marketing 40

Marketing Cost Price Survey 40

Holly Duckworth

JUNE 23, 2014

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment.

Leadership 28

Leadership Recruiting Recruitment Price 28

Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. CS: Absolutely!

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60