.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. In this excerpt from our book, Association 4.0—Positioning Martin explains.

Technology 40

Technology millennials Revenue System 40

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Tony Rossell. Network with Me.

Marketing 40

Marketing Cost Price Survey 40

Holly Duckworth

JUNE 23, 2014

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. A few might ask me for what book I am taking on my vacation. Here is the 2014 Leadership Solutions International Summer recommended reading list.

Leadership 28

Leadership Recruiting Recruitment Price 28

Association Adviser

JANUARY 21, 2014

If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). It’s also a great member benefit and new member recruiting tool. Ask how your product and service can fill those unmet needs. Be careful what you wish for.

Survey 60

Survey Analysis Oakland Innovation 60