Arrested Development? A Strategic Approach to Technology Reboots Association Growth


HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber.

2104 Summer Recommended Reading

Holly Duckworth

Be a more effective staff or volunteer leader by embracing six emerging competencies, eight essential organizational foundations, and one unifying strategy (co-creation). Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. They take the summer off.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Price. (9). price testing. (5). Membership Marketing Blog.

Cost 50

Business Ideas for Women


Kendra Scott , 44, is the founder, chairman, lead designer and CEO of Kendra Scott, LLC , a jewelry company that was founded in 2002. She was recently named by the price of wales as Britain’s Entrepreneurship tsar, and her company is now worth £20 million ($30 million).