Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. CS: Absolutely!

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60

.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Membership Recruitment. (4). new products. (4). product line extension. (4). product line extension. (4).

Marketing 40

Marketing Cost Price Survey 40

Association Adviser

JANUARY 21, 2014

” Melia said never waste an opportunity to get good feedback from your members, but do it in short digestible bites, such as by adding a question to your dues bills, product shipments or annual conference surveys. Ask how your product and service can fill those unmet needs. ” Benefits of research.

Survey 60

Survey Analysis Oakland Innovation 60