Nonprofit Report: Companies Not Utilizing Social Media for Product Recalls

Associations Now

A new report from the consumer advocacy group Kids In Danger notes that, while deaths and injuries from recalled products are down, the methods for sharing information on recalls appear to be lacking. Are product recalls keeping up with the times? ” Social Recalls Lacking.

Social Media and Electronic Discovery: A New Nightmare

SocialFish

A CSI webinar, Social Media & New Communications Risks in the Enterprise: Mitigating Data Loss Dangers , identified electronic discovery (e-discovery) as another social media risk to be considered. Unique Nature of Social Media. Social Media E-Discovery.

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Small Groups Of Friends Are The Key To Influence Not Swaying Influential People

Velvet Chainsaw

Finding and using influential people is a myth says social behavior researcher Paul Adams , author of Grouped: How small groups of friends are the key to influence on the social web. Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Tweet.

MemCom Awards – could you be a winner?

Optimist Consulting

Even being shortlisted will foster prestige – and an improved reputation – within your industry and community; will promote your company, products and people; and will enhance goodwill with your members and other stakeholders.

Book Review: iPhone Millionaire

SocialFish

In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . It’s a remarkable moment in ‘media history’.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products.

Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media. ” to the social/mobile perspective of: “What are people doing to my advertising?”

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Some organizations also use their career center to promote other relevant association fee-based products, such as salary surveys, continuing education, “enterprise level” memberships, etc. Christine Smith, Boxwood Technology.

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Marketing Media. (5). new products. (4). product line extension. (4). Push Product. (4). Social Media. (5). Social Networking. (6). Membership Marketing Blog.

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