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Nonprofit Report: Companies Not Utilizing Social Media for Product Recalls

Associations Now

A new report from the consumer advocacy group Kids In Danger notes that, while deaths and injuries from recalled products are down, the methods for sharing information on recalls appear to be lacking. Are product recalls keeping up with the times? ” Social Recalls Lacking. All of these variables should be decreasing.”

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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MemCom Awards – could you be a winner?

Optimist Consulting

Even being shortlisted will foster prestige – and an improved reputation – within your industry and community; will promote your company, products and people; and will enhance goodwill with your members and other stakeholders. It makes great viewing plus you can share with your stakeholders on Social Media platforms!

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Moderating Discussions in the Modern World

Association Adviser

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. Products like GoToMeeting—or Google+ Hangouts for those on a budget—have made “face-to-face” possible for groups no matter where they are in the world.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media. According to Donovan, the need to measure social media isn’t confined to associations, as social media eats increasingly into marketing time and budgets.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. new products. (4). product line extension. (4). Push Product. (4). Social Media. (5). Social Networking. (6). Tony Rossell. at Thursday, January 19, 2012. Network with Me.

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Small Groups Of Friends Are The Key To Influence Not Swaying Influential People

Velvet Chainsaw

Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. Successful organizations of the future will move toward an understanding of how groups of friends talk about their brand, products and services. The Law Of The Few.