Association Adviser

JULY 15, 2014

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. Products like GoToMeeting—or Google+ Hangouts for those on a budget—have made “face-to-face” possible for groups no matter where they are in the world.

Communications 60

Communications Newsletter Social Media Examples 60

Association Adviser

DECEMBER 17, 2013

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.”

Social Media 60

Social Media Sample New York City Revenue 60

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). new products. (4). product line extension. (4). Tony Rossell.

Marketing 40

Marketing Cost Price Survey 40

Association Adviser

JUNE 17, 2014

Some organizations also use their career center to promote other relevant association fee-based products, such as salary surveys, continuing education, “enterprise level” memberships, etc. Like us, Naylor white labels its products and solutions to ensure that the association’s brand is always first.

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60