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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

OCTOBER 8, 2019

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

Technology 40
Technology millennials Revenue System 40
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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle.

Marketing 40
Marketing Cost Price Survey 40
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