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Context Is Everything: Online Communities

Beth Kanter

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. Highlights: April, 2002 Netpreneur AdMarketing discussion. Below are several takeaways and pointers from that conversation. Customer service is really important.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis! Share to Twitter Share to Facebook. 1 comment: Tony Rossell.